Only half of Britain’s small firms have a web site, according to the Federation of Small Businesses (FSB). But ALL of the visitors to this site taking part in a recent PRIME mini poll either had a web site or planned one.
Does your business have a web site of its own?
- Yes 48% (22 votes)
- No – it doesn’t need one 0% (0 votes)
- Not yet but planning one 52% (24 votes)
Source: visitors to www.primebusinessclub.com
The two sets of figures may be compatible. Both polls show an approximately 50:50 split between web-site haves and have-nots. The different interpretations put on this may be like the proverbial half-empty or half-full glass.
Those commenting on the FSB poll have tended to take a half-empty view, decrying small firm’s lack of Internet ambition.
But since the PRIME poll also asked whether people were planning to set one up in the future, it is possible that the missing web sites may only be temporary – just something that people haven’t got round to yet.
Many of PRIME’s visitors have good reason to wait, as they haven’t yet set their businesses up either, or have only done so recently. So they may have other things to get sorted out first, before leaping into cyberspace.
If anything the mini-poll shows a vivid awareness among older entrepreneurs about how valuable a web site can be in business, with none of them saying it isn’t needed.
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