PRIME has issued a revised, shortened and updated guide to franchising that you can download for free from here. Buying a franchise – a brief guide to the over 50s from PRIME 2007 is based on a much longer research report we published in October 2005 which contained results from polling nearly a thousand people about the pros and cons of franchising.
The new guide is a third the length and omits the academic results and analysis to concentrate instead on the practical lessons learned.
In less than 70 pages it explains exactly what franchising is and what’s involved in becoming a franchisee. It retains the earlier reports 10 detailed case studies of people who have gone ahead and done it. Also included are tips on dealing with franchisors, and a comprehensive jargon guide. References to useful sources of information have been updated.
So if you are considering franchising now you have a choice of reading. The new short Buying a franchise – a brief guide to the over 50s from PRIME 2007 and the original study Franchising for the over 50s from 2005 with full survey results and more quotes and comments.
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